聚势双馆，共绘新篇！bauma CHINA 2026新闻发布会在沪召开
2026 bauma CHINA
> 双馆联动举办：总规模将达40万平方米，预计汇聚近4000家参展商
> 聚焦成熟产业板块与未来科技融合，构建更全维度产业生态
> 依托bauma全球展资源，启动全球买家邀约计划
8月12日，bauma CHINA 2026（中国国际工程机械、建材机械、矿山机械、工程车辆及设备博览会）新闻发布会在上海隆重召开。慕尼黑博览集团首席执行官Stefan Rummel、中国工程机械工业协会会长苏子孟、中国国际贸易促进委员会机械行业分会会长周卫东、中工工程机械成套有限公司董事长王传明，以及徐工集团、三一集团等参展企业代表，多国驻沪使领馆、商会负责人，数十家主流媒体、财经媒体与行业垂直媒体代表出席本次发布会。发布会由展会主办方慕尼黑展览（上海）有限公司中国区总裁兼首席执行官沙怡文主持。
会上，主办方全面介绍了bauma CHINA 2026的最新筹备进展、“一展双馆”升级落地规划与全维度同期活动矩阵，正式启动全球买家邀约计划，并围绕“新质无界・共生未来”的年度主题，深入解读本届展会的产业价值与升级方向。
bauma CHINA bauma CHINA首次“一展双馆”举办 展会规模将创新高
当前中国工程机械行业运行稳健向好，企业创新升级与全球化布局的步伐持续加快，全行业展现出充足的发展韧性与活力，企业参展需求持续高涨，原有单一展馆体量已难以承载产业发展的旺盛势能。本届bauma CHINA展会由此迎来重磅扩容升级，首次采用“一展双馆”模式办展——在上海世博展览馆（11月23—26日）与上海新国际博览中心（11月24—27日）双馆联动举办，打造规模跃升、产业生态更完善的行业交流平台。
慕尼黑博览集团首席执行官Stefan Rummel详细介绍了展会筹备进程，他表示：“‘一展双馆’模式的落地，是bauma CHINA的重要里程碑。这既反映出中国工程机械持续增长背景下参展企业的旺盛需求，也契合行业向智能化、绿色化、高端化转型发展的大趋势。”双馆联动后总展示规模将创纪录达到40万平方米，预计汇聚来自超30个国家和地区的近4000家参展企业，集中呈现全产业各端前沿技术与产品成果。
在他看来，双馆模式不仅是物理空间的扩容，更是展会以“新质无界・共生未来”为主题，打破产业边界、技术边界与地域边界的一次全面升级。两大展馆将在统一品质标准、统一展品架构的基础上，实行错峰开展：上海新国际博览中心将继续定位工程机械全产业链核心平台，集中呈现大型整机、矿山及建材设备、工程车辆、零部件、传动流体技术等传统优势板块；上海世博展览馆则在传统展品类别基础上，侧重布局未来技术与产业生态，并承载同期核心论坛与产品动态演示等亮点活动。
针对双馆联动的观众体验保障，展会也进行了全链条统筹规划：双馆实行统一票证、一证通行；现场配套高频次免费循环接驳班车与专属服务人员，实现双馆无缝衔接；同时官方还将上线展会小程序等数字观展工具与AI展会智能客服，为参展各方提供便捷线上服务。
全球展商汇聚 共筑全产业链平台
从参展阵容来看，本届展会吸引了全球工程机械产业的核心力量。卡特彼勒、维特根集团、小松、法亚集团、海德宝莱、斯凯杰科和安迈等国际品牌，以及徐工集团、三一集团、中联重科、山推、临工、柳工、浙江鼎力、龙工、南方路机、雷沃重工、星邦智能、铁建重工和山河智能等国内制造商均已确认参展。其中，多家企业计划双馆同步亮相，通过差异化的展品布局，全面展现自身的全球化布局与多元化发展战略，凸显中国品牌深度参与全球竞合的信心与底气。
从传统装备制造到新能源、数字化赛道新锐，本届展会的参展阵容覆盖产业链上下游全维度，不仅印证了bauma CHINA作为亚太工程机械行业风向标的平台价值，也将为全球行业同仁呈现一幅完整、前沿的产业发展全景图。
多元同期活动 构建立体化交流生态
除了商贸展示的核心功能，本届bauma CHINA还将进一步强化平台的思想交流与产业链接价值，围绕技术创新、海外拓局、绿色电动、新质矿山等方向举办多场高质量同期论坛，同步搭配设备动态演示、远程操控体验等互动活动，构筑“展览+论坛+体验”的立体化行业交流盛会。
其中，展会与中国工程机械工业协会联合主办bauma CHINA 2026工程机械科技创新大会、工程机械市场营销与出海大会，联合中国国际贸易促进委员会机械行业分会共同举办2026工程机械电动化绿色发展大会，携手中工工程机械成套有限公司同期举办GAF属具生态发展大会，通过深度串联产学研多方资源，为行业高质量发展搭建思想碰撞与资源对接的重要桥梁。
bauma CHINA 全球买家邀约计划全面启动
发布会上，Stefan Rummel正式宣布bauma CHINA 2026全球买家邀约计划全面启动。依托bauma NETWORK全球系列展资源网络，展会将面向东南亚、中东、非洲、欧美等核心区域定向邀约专业采购团；国内联动核心协会、商贸机构、合作媒体开展广泛观众组织，助力本土企业不出国门链接全球资源。
行业运行稳健向好 增长动能持续释放
中国工程机械工业协会（以下简称协会）会长苏子孟代表中方合作伙伴致辞，他说道：“自上届bauma CHINA成功举办以来，中国工程机械行业各相关企业主动应对市场环境变化，克服困难，迎接挑战，努力拼搏，奋发有为，全行业主要经济指标稳健运行。据协会快报统计，今年上半年协会重点联系企业营业收入同比增长15.5%，明显快于2024年和2025年的增幅。协会根据海关数据整理，2026年上半年我国工程机械进出口贸易额为356.27亿美元，同比增长20.5%；其中出口金额343.73亿美元，同比增长21.7%。我国新能源工程机械保持了较好的发展势头，2026年上半年行业主要企业电动装载机累计销售25445台，同比增长82.4%；电动挖掘机累计销售321台，同比增长129%。特别是机器换人加速演进和AI等新一代高新技术加速赋能，工程机械应用领域正进一步拓展。总体来看，全行业创新能力大幅度增强，智能化、绿色化、融合化发展不断取得新成果。”
他表示，预计在本届bauma CHINA 2026展会上，行业各相关参展单位将集中呈现从整机到关键材料、核心零部件，从传统产品升级到新能源动力、数字智能技术应用，从满足中国市场需要到逐步实现全球化服务等众多的新技术、新产品和新的解决方案。
bauma CHINA 参展企业蓄势亮相 共赴双馆盛会
作为参展企业代表，徐工集团展会负责人陈晓东回顾了徐工自2002年起与bauma CHINA二十余年的深厚合作。他表示：“每一届bauma CHINA展会，都是工程机械行业创新成果的集中展示窗口，更是徐工对接市场、倾听客户声音、迭代产品技术的重要平台。紧扣本届展会主题，徐工将展出智能化、新能源，适配绿色施工的全新装备与场景化解决方案，聚焦智能高效、节能环保、稳定可靠、低运维成本，立足一线施工需求，以产品实力诠释‘新质’力量，以真诚开放的交流姿态践行‘共生’理念。”
作为本届展会双馆同步设展的企业代表，三一集团展会负责人赵辉分享了此次参展规划。他介绍，2026年恰逢三一集团创业40周年，三一将通过在双馆四区近万平方米的联动布局，集中呈现从大国重器、智慧能力、到未来生态的最新装备与技术成果，展现三一希望成为原生AI公司和机器人公司的全新使命。同时，三一集团升级焕新的全新品牌Slogan——“Forging the Future Together”也将正式亮相展会，携手全球行业伙伴，共铸产业发展新局。
目前，bauma CHINA 2026 观众预登记通道已正式开放。
2026年11月， 诚邀全球行业同仁共赴双馆之约， 共聚bauma CHINA 中国国际工程机械、建材机械、矿山机械、工程车辆及设备博览会！
bauma CHINA 2026 is entering a new stage of development. At a press conference held in Shanghai on August 12, the organizers presented the latest preparations for the upcoming trade fair, including the implementation of the new “One Show, Two Venues” concept, the supporting program and the launch of the Global Buyer Invitation Program.
The press conference was chaired by Evan Sha, President China & Chief Executive Officer of Messe Muenchen Shanghai Co., Ltd. Participants included Stefan Rummel, CEO of Messe München; Su Zimeng, Chairman of the China Construction Machinery Association (CCMA); Zhou Weidong, Chairman of the China Council for the Promotion of International Trade Machinery Industry Sub-Council (CCPIT-MSC); Wang Chuanming, Chairman of China Construction Machinery Co., Ltd. (CNCMC); representatives of major exhibitors including XCMG and SANY Group; and representatives of consulates, chambers of commerce and media.
Under the theme “New Quality, Boundless Innovation, Shared Future,” bauma CHINA 2026 aims to strengthen technological exchange, business cooperation and international market development across the construction machinery industry.
bauma CHINA Record scale across two Shanghai venues
For the first time, bauma CHINA will take place at two exhibition venues in Shanghai. The Shanghai World Expo Exhibition & Convention Center (SWEECC) will host the show from November 23 to 26, while the Shanghai New International Expo Centre (SNIEC) will open from November 24 to 27, 2026.
Stefan Rummel, CEO of Messe München, outlined the latest progress of show preparations. “The introduction of the ‘One Show, Two Venues’ format marks a significant milestone for bauma CHINA. It reflects the strong demand from exhibitors driven by China’s ongoing growth in the construction machinery industry, while also addressing the sector’s ongoing transformation towards intelligent, green and high-end development.”
Together, the two venues will provide a record exhibition area of 400,000 square meters. Close to 4,000 exhibitors from more than 30 countries and regions are expected to participate.
SNIEC will continue to cover the full construction machinery value chain, including large-scale machinery, mining and building material equipment, construction vehicles, components, power transmission and fluid technology.
SWEECC will complement these sectors with a stronger focus on emerging technologies, industry ecosystems, conferences and live demonstrations.
A unified “One Badge, Two Venues” system and complimentary shuttle buses will connect the two locations. The official WeChat Mini Program and AI-supported customer service will provide additional digital services.
Strong participation from international and Chinese manufacturers
Leading international exhibitors include Caterpillar, Wirtgen Group, Komatsu, Fayat Group, Hyundai Doosan Infracore, Skyjack and Ammann. Major Chinese manufacturers include XCMG, SANY Group, Zoomlion, Shantui, Lingong (SDLG), LiuGong, Zhejiang Dingli, Lonking, NFLG, Lovol Heavy Industry, Sinoboom, CRCHI and Sunward Intelligent.
Several companies are planning exhibition presences at both venues.
Global Buyer Invitation Program launched
bauma CHINA also announced the launch of its 2026 Global Buyer Invitation Program. Building on the international bauma NETWORK and cooperation with industry partners, the program will target professional buyer delegations from Southeast Asia, the Middle East, Africa, Europe and the Americas.
Within China, associations, industry organizations and media partners will support visitor outreach and business matching, helping connect international buyers with Chinese manufacturers and suppliers.
Focus on innovation,green development and international markets
The supporting program will address technological innovation, international market development, electrification, green transformation, mining, digitalization and intelligent machinery.
Planned events include the Construction Machinery Innovation Conference and the Construction Machinery Marketing & Business Matching Conference in cooperation with the CCMA, the 2026 Construction Machinery Electrification & Green Development Conference with CCPIT-MSC, and the Global Attachments Forum (GAF) with CNCMC.
Live equipment demonstrations and remote-control operation experiences will complement the conference program.
Chinese construction machinery industry maintains growth momentum
Speaking on behalf of the Chinese co-organizers, Su Zimeng, Chairman of the CCMA, highlighted the continued development of China’s construction machinery sector.
According to preliminary CCMA statistics, revenue among key member enterprises increased by 15.5 percent year on year in the first half of 2026. Based on Chinese customs data compiled by the association, construction machinery import and export trade reached USD 35.627 billion, up 20.5 percent, while exports increased by 21.7 percent to USD 34.373 billion.
New-energy construction machinery also maintained strong momentum. Sales of electric wheel loaders reached 25,445 units in the first half of 2026, up 82.4 percent year on year, while electric excavator sales increased by 129 percent to 321 units. Automation, artificial intelligence and other next-generation technologies are also expanding across the sector.
“At bauma CHINA 2026, exhibitors will present new technologies and solutions ranging from complete machines and core components to new-energy powertrains and digital-intelligent applications,” said Su. “The exhibition will reflect the continued transformation and growing international orientation of China’s construction machinery industry.”
Exhibitors prepare for bauma CHINA 2026
XCMG, which has participated in bauma CHINA since 2002, plans to present a new generation of equipment and scenario-based solutions for intelligent, new-energy and green construction applications.
“bauma CHINA is both a showcase for industry innovation and an important opportunity for XCMG to engage directly with customers and the market,” said Chen Xiaodong, bauma CHINA project lead at XCMG.
SANY Group will exhibit at both venues, with nearly 10,000 square meters across four exhibition zones. The company plans to showcase developments ranging from construction machinery and intelligent technologies to AI- and robotics-related applications. The 2026 edition also coincides with SANY Group’s 40th anniversary.
With its dual-venue concept, expanded international participation and new global buyer program, bauma CHINA 2026 will further strengthen connections between China and global markets under the theme “New Quality, Boundless Innovation, Shared Future.”
Visitor registration for bauma CHINA 2026 is now open.
In November 2026, the organizers cordially invite industry professionals from around the world to gather in Shanghai for an unmissable dual-venue experience at bauma CHINA.
文章来源：慕尼黑展览（上海）有限公司
编辑｜陈娜
校对｜于海